If leads are important to you—and what exhibitor doesn’t want more, qualified trade show leads—the SmartSource Lead Retrieval Solution is a great option for quickly and easily capturing and processing lead data. It’s time to retire manual lead capture. Every minute spent on lead data processing is a minute lost on making a sale.
SmartSource offers hardware and software in a small, nimble device that uses the industry’s most powerful scanner. In less than three seconds, the device scans a badge barcode and connects to a survey that the sales team uses to qualify a prospect. It’s faster than asking for a business card.
As a team member speaks with a prospective customer, he or she can take notes on the lead device and determine the collateral to send via email right from the booth. On-the-spot follow up impresses future clients and completely eliminates the post-show lead-processing delay that can cost you a sale.
Because the SmartSource Lead Retrieval Solution is connected to the Internet via cellular service, staffers can send emails and sync lead data with your CRM in real-time. There’s no waiting for a post-show list of leads from the registration provider or re-entering leads into a sales or marketing automation platform.
See how it works:
Lead retrieval wasn’t always as efficient and fast as it is today. Thanks to technology, the oft-mentioned statistic about 80% of trade show leads being wasted is cited less and less. With the cost to exhibit increasing, companies can’t afford to miss a single lead. Contact SmartSource to learn how you can help recoup the cost of a smart and effective lead retrieval solution.