The demand for large, visually stunning, and multi-functional displays for business is increasing. After all, we live in a content-driven, increasingly more sophisticated, global society in which the medium really is the message. That’s why choosing the right display for the right purpose is important. Here’s a brief primer on what to look for in large-screen displays and how to evaluate the options that are available.

To ensure success at your meeting, there are factors you must to take into consideration to determine which display is best suited for your content. For example:

  •  Location: If you’re using the display to play high-definition product videos (think car dealership showroom), you may opt for a large screen size and high-definition capabilities. In a boardroom, where you’re more likely to show PowerPoint presentations than HD videos, you can save money with a lower quality image display.
  • Distance: If the viewers are far from the display, you may need better resolution and a larger display size. The opposite is true in a small conference room, where viewers can only back their chairs up so far to avoid feeling like they’re in the front row of a movie theatre.
  • Interaction: In a collaborative setting, the touchscreen features (multiple touch points and handwriting recognition) and display size may be more important than screen resolution. Also, if remote participants will be “dialing” into meetings, multi-screen models that can deliver multiple content feeds at once are a great option.
Old School: New display technology negates the need for multiple screens to display content from more than one source, as shown here.

Old School: New display technology negates the need for multiple screens to display content from more than one source, as shown here.

What is the state of the art today?

In order to understand the differences between offerings, it’s also important to know the language of display technology. For example, Ultra HD or UHD is an umbrella term used to describe a high-resolution video format. Compared to the lower resolutions of high-definition (HD) and standard-definition (SD) video formats, Ultra HD content (like UHD movies or videos versus a PowerPoint presentation) look best on a display that is capable of showing Ultra HD content.

Samsung 4k display for business

New Technology: The picture-by-picture function of the Samsung QM85D Display allows for 4 HD content feeds at once.

4k displays deliver about four times higher resolution than the current HD screens — perfect for 4k content, but in addition at least one model from Samsung’s QMD series can also run four HD resolution content feeds simultaneous. This means in a business meeting, one can run a live feed, a video conference (or two) and a digital presentation at the same time, making for a very efficient meeting environment.

A liquid-crystal display (LCD) that modulates light, backlit using light-emitting diodes (LED) that produce light, offers better image contrast. LCD displays with LED backlighting can also be compared to organic light-emitting diode OLED backlighting. “Where an [LCD-LED] TV produces color by shining the light produced by LEDs through color filters, an OLED TV uses LEDs that generate both light and color.”[i] OLED displays are super thin, as well as malleable, but are most notable for the image contrast, which is superior to LCD-LED displays.

Touchscreen technology has evolved rapidly in recent years to become the gold standard when displaying interactive content, like training programs. It allows users to click and swipe using their fingers (rather than a mouse or keyboard) to control the content management system associated with the display. Some of the models like the Sharp AQUOS BOARDTM Interactive Display System offer multiple, simultaneous touch points and drawing points, and large format and natural writing experiences so that multiple people can work on the same display at once and draw or write rather than only click or swipe.

Finding the right display can be complicated. Unless performing exhaustive research on which cathodes and diodes give you the best image for the best price is your thing. Working with an expert technology solutions provider like SmartSource Rentals that knows the technology, knows the venues, and understands the business of meetings and conferences, will provide you with peace of mind when you need it the most.

Planning to use display technology at your next meeting?  We can help you figure out which display works best for your content. Call us today at 800-888-8686 for a consultation or click here to request a quote.