By Tia Crawford
Most of us are aware of the concept of the universal donor—this idea involves ONE solution that can be used for anyone in need, regardless of their individual circumstances. Believe it or not—in the business world, mobile charging stations have a similar function.
How are charging stations a universal donor?
First, they infuse energy into a vital system. Our electronic devices are tools, certainly; however, for many people, their phone is much more than a helper. Our phones keep us connected, our phones hold valuable information. They may be the key to surviving in our business . . . the key to finding our way.
Second, cell phone charging stations offer a valuable service in a time of need. Have you ever found yourself short on battery power while you travel, as you’re gearing up for an important meeting or in an emergency situation where you need to connect with people and services on the go? In these situations, a depleted battery can mean the difference between being lost or arriving on time, succeeding or failing.
Increasingly, our modern world depends upon the charges we hold in our devices. This condition isn’t going away. We’re more and more dependent upon electronics for our communications, our health, our personal and professional lives, our travel, our banking, our record-keeping, and our safety. It’s hard to find an area in our lives that is not affected by power loss.
Simply put, every business and social service can benefit from mobile charging stations.
Charging stations provide a service that everyone needs; however they do more than just charge phones. Charging stations draw an audience for your valuable material. No matter whether your organization is for profit or non-profit, public or private sector, selling or serving—your business has a mission, and a cell phone charging station attracts users into a setting that can easily promote education about your enterprise.
Let’s look at some fascinating functions of charging stations!
- Charging stations attract people. Due to their practical nature, people from all walks of life are drawn to them. Whether located in an airport, a lobby, a hospital, a waiting room, a store, a café, a meeting venue, or at a business event—it’s guaranteed that people will take advantage of the opportunity to charge their devices while they can.
- The end user is getting something they need. Unlike many forms of advertising, a charging station is first and foremost GIVING something useful. In the course of a day, the average person may receive junk mail, spam emails, and telemarketing calls. People will view billboards, television commercials, and advertising “previews” before movies. They may even have flyers pushed into their hand or have people come to the door of their home. NONE OF THESE THINGS BENEFIT THEM. A charging station, however, actually provides something that people need and want. A charging station is a free vending machine that donates power!
Now that we’ve seen how mobile charging stations benefit their users, in Part 2 of this article, we’ll look at some of the many ways that charging stations benefit businesses!
