If you are holding a corporate training session or a conference with hundreds of attendees, it is best to recognize that individuals learn and carry away the information in different ways.

Today’s blog post will address Neil Fleming’s Visual, Aural, Read/Write and Kinesthetic (VARK) model and the tools you can use to drive home a crystal clear understanding of the content.

4 Learning Styles


Visual learning is a style in which content is associated with images. According to Tech News, 30% of all learners are visual. It is estimated that 90% of information that goes through the brain is visual, making this the largest group of learners.

Given this information, your speakers, sponsors and exhibitors need to present their materials in a visual manner. This can include the following technology offerings:

  • Video Wall rentals as gathering points for conference news, live streaming of conference content and/or photos that recap meeting highlights.
  • Kiosk rentals where attendees can view speaker photos and trailers, the trade show floor map and sponsor logos.
  • iPad rentals that can be used as second screens for viewing live content — from anywhere in the conference domain.


Auditory learning is a style in which a person learns through conversation. An auditory person depends on hearing and speaking to learn. It is estimated that 25% of all attendees fall into this category.

It is vital that this group hear the speakers and learn from each other. Therefore, a great sound system needs to be in place for the presenter and there must be ample time for Q & A as well as the opportunity for attendees to group together via gamification, networking and/or mind-mapping techniques that can spur on conversational learning.


This style of learning uses the printed word as the most important way to convey and receive information. The learner takes in information via handouts, manuals and notetaking. 10% of all learners fall into this category.

Having the information in a central location such as a Digital Document Library that is accessible on a tablet or laptop rental where notes can be taken, will cut down on binder, paper and pen costs, as well as, showing your commitment to the environment.


Kinesthetic or tactile learning is a style in which learning takes place by carrying out physical activities, rather than listening to a lecture or watching a demonstration. This style represents about 15% of the population.

Smartphones, tablets and touch screen monitors have applications that allow individuals to activity participate in learning. A good representation of this might be a hackathon or playing games.

Combination of Styles

About 20% of the population represents a combination of the styles listed above. Therefore, it is essential that you apply the event style to more than one way of learning. Having different alternatives (i.e. a visual PowerPoint presentation with backup documentation online) can serve your attendees well!

SmartSource Rentals Has the Technology for Different Learning Styles

We are dedicated to helping attendees retain the conference material in a way that will maximize learning. To understand more about our offerings, simply request a quote and one of our experienced Account Executives will work with you on technology solutions that will meet the needs of every attendee.