Hauppauge, NY…
SmartSource®, an ABCOM Technology Group company, one of the nation’s leading providers of technology solutions for businesses and events, announced today that it will be sponsoring an upcoming Event Marketer webinar for event professionals on the timely topic of “The Partner Imperative – 5 Reasons Why DIY Events Won’t Cut It This Year.” The free webinar will be held Wednesday, April 7 at 2 p.m. EDT and will cover important concepts, including when to call in a partner, the planning process that leads to success, how to select and use a streaming platform, tips to ensure that presenters are prepared, and tested techniques to eliminate attendees’ Zoom gloom.

Serving as moderator for the event will be Event Marketer Magazine’s Executive Editor, Rachel Boucher. The presenters will be SmartSource National Project Manager, Mikey Moran, along with Cindy McElhiney, Tradeshow and Event Marketing Specialist, and Sydney Jannetta, Life Sciences Production Application Specialist, both from the Analytical Instruments Division of SUEZ, a leading provider of water technologies and solutions.

While live events are slowly returning, some element of virtual will remain for the foreseeable future. For event professionals who were quickly thrust into virtual event planning last year, there was a steep learning curve. The goal of the Event Marketer webinar is to address some of the challenges they may have experienced and discuss strategies that have been found to work well. Participants will gain valuable insights and practical tips on how best to navigate the technical and logistical aspects of virtual events, the necessary production elements, and how to select and benefit from an event technology partner. The webinar will feature an engaging question and answer format so that the takeaways are clearly conveyed and actionable.

To register for the event, visit: https://www.bigmarker.com/access-intelligence-cm-em/The2021-Partner-Imperative-5 Reasons-Why-DIY-Events-Won-t-Cut-It-This-Year. Event planners unable to participate can also register to receive on-demand access to the webinar content.

About SmartSource®

SmartSource®, an ABCOM Technology Group company, has more than 35 years’ experience serving the business technology needs of clients in the events, staffing, legal, government, finance, education, entertainment, and meeting production industries. The company provides service from a national footprint encompassing 15 fully-staffed and equipped offices in major metropolitan markets. SmartSource draws from its extensive inventory of IT, AV, and interactive technologies to deliver solutions as varied as computers for remote staff, office equipment for temporary spaces, or multi-story video walls for trade shows and events. Deep experience in logistics and IT services ensures that customers are covered on everything from warehousing to asset tracking and technical support. The SmartSource team is passionate about leveraging their expertise to empower clients to excel.

For more information, visit www.TheSmartSource.com or call (844) 891-7553.