On a lively trade show floor, grabbing your audience’s attention is incredibly important.  

Nowadays, screens and tech are not just handy but also expected. Whether you’re unveiling a new product or aiming to make a big impact, we’ve put together five cool ways to use audio-visual (AV) screens for top engagement at your next trade show. 

Interactive Displays

The power of touch can turn a passive observer into an active participant. Incorporate touchscreens into your booth, and the possibilities for engagement are endless. By designing interfaces that encourage exploration, you can draw in attendees and keep them engaged with your brand. 

Touch Screen Games 

Creating custom games can be a fun way for attendees to interact with your brand. Not only are they entertained, but they also spend time learning about your products in a casual, enjoyable way. 

Quizzes and Polls 

Interactive quizzes or polls can provide visitors with valuable insights while also collecting data for your marketing efforts. People love to see how they stack up or how they can contribute their opinions on industry topics. 

Self-Guided Tours 

Use touchscreens to take attendees on a virtual tour of your facility or guide them through your product lineup. This tactile approach can help them feel connected to your brand. 

Product Demos and Videos

There’s no better way to showcase what you offer than through engaging visual content.  

Whether you’re unveiling a new line of products demonstrating how your services work or introducing your team, demos and videos can make a powerful impact. 

High-Quality Video Content 

Invest in high-quality video production to make your content stand out. Use animations, infographics, and real-life demonstrations to bring your brand’s story to life. 

Live Demonstrations 

Consider incorporating scheduled live demonstrations to allow attendees to see your product or service in action. This can also create a buzz around your booth during key show hours. 

Personalized Experiences

Use videos to show how your offering addresses specific pain points. Tailoring the experience can make it more relevant and compelling for viewers.  Allow them to select the “story” they want to see, relevant to your audience profile, and watch engagement soar. 

Live Social Media Feeds

Today’s audiences are more connected than ever, and they expect real-time interaction.  

By incorporating live social media feeds, you can create a sense of community around your exhibit. 

Hashtag Walls 

Use a unique event hashtag to aggregate social media posts from attendees. This can encourage networking and provide on-the-ground insights into trending topics. You could become the go-to spot to see what’s hot, what’s trending, and what other attendees are interacting with.  

Real-Time Contests 

Host social media contests that tie in with your live feeds. Encourage attendees to post using your hashtag for a chance to win a prize. This can boost engagement both online and at your booth. 

Instant Feedback 

Use the live feed to gather instant feedback. Poll your audience and display the results in real time to encourage interaction and discussion such as “Which feature would be most useful to you?”. Show your potential customers that you love to receive and act on feedback. 

Digital Signage for Information

While digital signage is excellent for capturing attention with dynamic content, it’s equally valuable for providing essential information that can enhance the trade show experience for all delegates. This might seem unusual for an exhibitor, but if there are complex schedules to discover, offer highlights directly from your booth!  

Event Schedule Highlights 

Display highlights from the event’s full schedule, including any workshops or speakers you’ll be hosting or that you recommend. Not only is this handy for attendees, but it can spark conversation around what you recommend others to attend. 

Booth Location and Map 

Make it easy for attendees to find you by displaying an interactive map that highlights your booth’s location and any surrounding points of interest.  Maybe sponsor a screen in the foyer so attendees know where to find you.  

Promotions and Special Offers 

Use your digital signage to advertise any promotions or show specials you’re offering. Highlighting exclusive deals can entice visitors to your booth. 

Customer Testimonials

There’s no better way to showcase your brand’s credibility and reputation than through customer testimonials. By incorporating screens that display testimonials, you can build trust and credibility with potential clients. 

Video Testimonials 

Video testimonials are a powerful tool for showcasing the success of your products or services. Use high-quality video production to capture customers’ stories, and display them on screens throughout your booth. 

Social Media Reviews 

In addition to video testimonials, display social media reviews from satisfied customers. This adds an element of authenticity and allows attendees to see helpful feedback from others in their network. 

Data Visualizations 

Use infographics or data visualizations to showcase statistics and metrics that demonstrate your brand’s success, such as your NPS (net promoter score). This can further validate the effectiveness of your products or services and impress potential customers. 

Maximizing Exhibit Engagement: Key Takeaways 

Incorporating screens into your trade show booth can transform it from a passive display into an interactive experience that draws attendees in.  

Each of these strategies can increase engagement and leave a lasting impression. Remember to mix and match these approaches based on your audience, the event goals, and the event format for the most effective use of AV technology at your trade show booth. 

Ready to elevate your trade show experience with cutting-edge AV technology? SmartSource® can help bring your brand story to life, ensuring your booth stands out in a crowded exhibit hall. Whether it’s interactive touchscreens, live social media feeds, or compelling product demos, we’ve got the tools and expertise to make your booth the highlight of any event.

Contact SmartSource today, and let’s create an unforgettable trade show experience together!