memorableEvery event planner wants their attendees to talk and remember their event for many months, and even years, after the meeting is long over. And for all the right reasons — not the wrong ones.

The Wedding Planning Institute
has come up with their "A6 Formula" for event success, which is listed below, and I have added some additional ideas to make your event extra special and memorable.


  • Spend time making your invitation very intriguing. Send the sample invitation to 20 people and get their feedback. Ask a simple question: Is this invitation enough to get you to the event? If it is not, keep tweaking it until it is right.
  • Use Social Media to get people excited about the event. Tweet every day something new, ask questions, and/or send out speaker information. Have a contest.
  • Set up a blogging schedule and invite guest bloggers to write for you.  


  • If the event location is hard to find, send out maps with the invitation. Make sure the address comes up on a GPS system. 
  • Specify parking instructions and if you can manage it in the budget, offer valet parking. 
  • Decorate the entrance as well as the meeting room. 
  • Have ambassadors or greeters at the registration area ready to greet and welcome attendees. 



  • In most cultures, food is the major focus of social gatherings, and meetings and events are not an exception to this rule. Great food and service will be remembered for a long time to come. Hire a caterer that provides both.
  • Consider a caterer who brings creative ideas and resources to the food presentation, perhaps making it even part of the decor.  


  • Have a segment of your meeting dedicated to fun whether it be a motivational speaker, comedian, dancing, or creative networking techniques. 
  • Provide a gaming option during breaks. Rent iPads with games installed on them and create a contest among attendees. Rent Plasma Displays with Wii Consoles for team competitions, during breaks. 
  • Hire a walking magician if you anticipate long registration lines to keep the attendees amused. 


  • Let your attendees know they are appreciated by providing them with a thank-you bag or favor at the end of the event.
  • Ask for business cards and raffle off a desirable and valuable gift at the end of the meeting day. 
  • Have ambassadors available to personally thank attendees for coming to the event. 

AV Event Solutions can provide you with state-of-the-art interactive technology tool rentals to make your event really stand out with every attendee. Give them a call today and speak to an experienced account executive!