Your company has decided to introduce a new product or service and has put in place a team of individuals from all over the country to coordinate the launch. Since this will be the first time everyone is working together, it is decided among the group that a series of meetings is in the best interest of all concerned in order to have a successful launch. But are all those meetings really necessary?
Here are some tips and techniques for a product launch event to keep you focused on the process and make sure you are not wasting everyone's valuable time.
First, find out the objectives of the launch.
Establishing concrete objectives such as:
"We want all our A-list customers to be aware of our new product offering."
"We desire to have 100 customers place a product pre-order at the launch."
"We will show our customers and prospects how we dominate over our competitors with this new offering."
Knowing what you want to accomplish will help you stay focused on the outcome of the actual event and will keep the team aware of what needs to happen next.
Second, do we need to have a meeting?
Be selective on how many pre-launch meetings you actually need to have. Can the update be handled through email or online project management software?
Everyone's time is valuable, so call meetings when they make sense and keep them short, focused and to the point.
Third, go through a logistics checklist and make certain everyone is on board.
Here are the questions your team needs to answer to make the most of your launch:
Who should be invited and why would they want to hear our message?
Having a defined target niche and identifying why they would want to attend your meeting will help garner how many invitations need to go out and the messaging on the invitation.
What venue makes the most sense?
If you are holding a small meeting with a few select clients, it may make sense to hold it at the office or an upscale restaurant. However, if the meeting is going to be large and you want to take advantage of interactive technology tool rentals, an offsite property is going to make the most sense.
How will you measure the success of the launch?
Determining if attendees liked the product and understood the message can be easily assessed through wireless audience response systems. In addition, going back to your objectives and seeing if they are met one week, month or year after the event can help you track the success of this event and set the bar for future launches.
When should you hold your launch?
Sometimes, these decisions are made for you by the company and other times you will have a say as to when they happen. For example, holding a launch in the middle of winter in a snowy state like Ohio is probably not a good option. Try to hold it when you can maximize attendance and keep outside obstacles, like the weather, out of your way.
Don't trust just anyone with your all-important next new product launch; trust the company with a proven track record of success. Contact AV Event Solutions by submitting an Express Quote for a same day response!